Storefront Branding Should Never Be Ignored

 

First impressions count and creative window decals are unparalleled at generating leads and converting prospects to customers. Hundreds, maybe thousands, of people pass by storefronts, basically making them large unused billboards.

Custom window graphics are a great way to build brand awareness and they offer exceptional return on investment. Read on to find out how you can supercharge your brand and raise your bottom line in the process.

Benefits of Storefront Window Graphics

Attract attention

Large custom window graphics reflect the creativity of the business and are a direct reflection of its branding. Vibrant designs and catchy messaging are the secret to decals that make passers-by turn around for a second look. A study by Fedex Office found nearly 80% of people visit a store based on its signs.

Create curiosity

Decals pique curiosity by creating mystery. Since the storefront is obscured, people are unable to get a clear view and are compelled to step inside.  Once people enter the premises, you can use a number of other methods (and signs) to make their visit memorable and turn them into paying customers.

Build trust

Window decals have an inherent quality to build trust. Installed at eyelevel, graphics are intimate advertising and make a direct impact on shoppers’ perception of a business. Seeing a business invest in its image has a tremendously positive impact. People are more inclined to trust a business that is willing to tell its story.

It’s not just about your audience outdoors, think about interesting window decals for clients and customers who are inside your store.

Attain top of mind recall

Being the first business that people think of when they face a particular need – top of mind recall – is the holy grail that promoters aspire for. Storefront graphics help a business do exactly that, by increasing repeatedly promoting the business before audiences.

Agile promotion

Since window graphics can be installed and removed easily, take the opportunity to change messaging frequently. Many business owners customize their branding for the holidays, engaging audiences with an interesting twist.

Inexpensive

Astute business owners in Edmonton know to look for cost-effective methods of branding – and window graphics are some of the best options around. They are relatively inexpensive to print and install; you don’t have to pay a large monthly fee to rent space to display them either.

High-quality Custom Window Graphics in Edmonton

At 3Sixty Sign Solutions we work with business across the city for their storefront window graphics. We can recreate any type of sign design, provide custom shapes, and offer a variety of materials for window decals. Business owners trust us to provide high quality graphics that will look immaculate on their storefront. Speak to a representative to find out how affordable quality window graphics can be.

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Entice Customers Inside with Storefront Window Graphics

Lockdown after lockdown has taken a toll on main street businesses across Edmonton. Business owners, particularly restaurant and café owners, are looking for ways to recoup those lost sales. And with the holiday shopping season looming, storefront window graphics are the best way to get people ringing in through the front door.

Why do custom window graphics increase foot traffic and generate leads?

Inform, persuade and remind – those are the three goals of advertising. Window graphics are one of the best, most cost-effective ways of achieving that. They turn a blank store window into a large billboard. Their close proximity to the people they are advertising maximizes their effect. Finally, since graphics are usually quite informative, they help fill the sales funnel.

Find out how you can use storefront window graphics to bring more customers into your store.

1. Add a new dimension to your display

Mannequins standing forlornly in the storefront don’t translate into sales (or even interest) because they are too out of context. Use custom window graphics to set the stage and bring life to the storefront display. Basically, the goal is to add visual flair to your storefront and make people point and go “ooh”.

2. Talk about new products

‘New Arrivals’ – you must have seen that typical red poster in storefront windows in Edmonton at least once before. That is the least informative and engaging way of telling people you have something new in-store. Do you ever see Apple call its iPhone “Just another new phone?” Be descriptive and highlight what’s new and exciting about your new products and services with storefront window graphics.

3. ‘Tis the season(al sale) to be jolly

Black Friday, Christmas, Hanukkah, Boxing Day, New Year’s Day – the 2020 holiday shopping season is almost upon us! Get out your festive spirit and get ready for a couple of months of frantic sales and selling. Seasonal window graphics are a great way to decorate your storefront and get your audience in the mood for some holiday spending. Scrooge out now and your store may be skipped this season.

4. Show you are COVID-19 ready

Social distancing, masks and regular hand sanitizing have really helped keep infection numbers low in Alberta. No wonder people are basing buying decisions on whether a store is COVID-19 ready or not. Window decals boldly declaring the store ‘COVID-19 ready’ will encourage people to browse safely.

5. Talk up your new online store

A customer is a customer whether they visit your storefront or your website. Hundreds of businesses in Edmonton took their stores online to take orders during COVID-19. Promote your new website, Instagram, YouTube, and Facebook pages with window decals.

3Sixty Sign Solutions is proud to work with businesses across the city for all their window signage needs. We love to bring creative designs businesses to come up with to life during the holiday season. Talk to us about getting vinyl graphics for your store. We print, cut, and install graphics.

Source: https://www.3sixtysignsolutions.com/entice-customers-inside-with-storefront-window-graphics/